Online marketplaces have become incredibly popular channels among online retailers to reach an extensive and ready-to-buy customer base. Visualization is the key to e-commerce business success. It has undoubtedly revolutionized the modern-day shopping experience. In the absence of physical appearance between a customer and a product, it is an image that bridges the gap. With every moment that passes, online shopping becomes more photo-driven.
These marketplaces have a particular set of product image guidelines necessary to be followed by online retailers to maintain a persistent, clean look and to enhance customer’s online shopping experience. So, learn how you can show the best of your products in marketplaces.
Compliant High-Quality Imagery
Online marketplaces have made a set of guidelines necessary to be followed by online sellers to ensure the quality of images being listed by them. Any retailer not adhering to the guidelines may see their product listings and even their seller account suspended until they comply with it. They are so adamant about the image guidelines as they have evidence between the quality product images, shopping experience, and conversion rate. In the end, the better and compliant your product images are, the more you sell.
Shoppers intuitively look at the product images first and any additional information second. This is why it has become more important to use high-quality images that meet the channels specified guidelines. But there are some universal marketplace guidelines that online retailers should follow.
Sophisticated Frame
Clean background with minimal propping is the key to accurately display the product for sale. Adding extra props or accessories should be avoided as it may mislead the customer into thinking these are part of the product or included with purchase. This can leave the customer baffled and may even skip purchasing the product.
More Product Images
If you have budget constraints, lack a technologically advanced production system, and want to follow the traditional way of listing product images, it is very crucial to list more images with the ability to zoom in from all angles to boost customer confidence.
The accessibility to interact with the products, help users manipulate the images (zoom in and out, rotate), and high graphical characteristics, moving colors of the presented products build a particular type of trust among the customers. Every image being listed on your web store has to be of top-notch quality irrespective of the quantity. Visuals convey a lot about your brand and also build one.
White Backgrounds
Several marketplaces do not specify product image background, while some make it necessary to use only white backgrounds. As per the industry standard, most of them highly recommend the use of white backgrounds. It gives your images a sophisticated look and lets your product stand out without merging in the background. Using a white background has many advantages, from better product display to smaller file size. It’s a format well-versed with customers and should be considered as e-commerce best practice.
Brand Building
The quality of images you display is a direct reflection of your brand and your products. Maintaining consistent images throughout your listing communicates strong brand identity and professionalism. This enables the buyers to feel more comfy and confident while purchasing from you.
Large and Pristine Images
A product should occupy 85% of the image space, for a perfect display on all gadgets. Tiny product images floating in a white space disappoint customers. According to the market trend, make sure your images are 1200 pixels or more on the longest side to ensure that zoom and enlarge features are activated on most marketplaces. For the best results regardless of product category, go for large, high-quality images of 1600 pixels a side or more.
Create with us
After discussing the guidelines and universal trends as per the industry standards one thing is pretty clear, images are an essential part of online shopping. The more you invest in building high-quality images, the higher your return on investment will be.
With more than a decade of e-commerce experience and delivering millions of images, Prepress India fabricates high-end images for their clients to build a strong position of online retailers on various marketplaces. To bring your product images quickly and efficiently into marketplace compliance, consider using Prepress India’s proficient services.
Prepress India
World's largest image editing company assisting online retailers, e-commerce photography studios and editorial photographers.
